Over the past 15 years, our consultants have serviced over 1,000 organizations in almost every imaginable industry. Included are some of each industries TOP franchisors (according to Entrepreneur Magazine) and often some of the industries’ newest franchisors.
For example, in the Business Coaching segment:
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Action Coaching International is the #1 rated business coaching franchise in the world – and also our client! |
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Gnilles Consulting started their marketing exclusively through us – and still use us exclusively 4 years later! |
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traditional approaches
Traditional Approaches to Lead Generation often leave franchisors disappointed with the quantity and frustrated with the quality of the leads they buy.
- Candidate goes to franchise web page – unfortunately, most sites have no specific target audience, nor any process to qualify the candidate’s experience.
- Candidate “shops” for franchises – like a buffet line, many sites allow the candidate to select as many businesses they would like to gather information on, without limit.
- Candidate selects numbers of franchises to request information and submits contact info - in some cases, candidates can check the boxes of over 100 companies and with a click of a mouse, have each of them on a wild goose chase.
- Lead Provider / Web Site forwards contact info to multiple franchisors – all a candidate need is a name, address, email and phone number and the chase begins. Franchisors may be paying for the same lead that many others are paying for and receiving as well.
- franchisors chase after (and bid for) candidate’s interest and dollars – with so many businesses following up on the same candidate, it is easy to waste precious time and resources.